Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: "Let your beauty be seen.” While looking at this headline from a modern prospective one might find such claims absurd, when one considers the context of the ad , and that this advertisement targeted the female...
Date: November 14, 2017
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This Reebok ad is intend to sell Reebok as a brand not anything specific. The advertisement is split into two different the left side there is a picture of 50 cent a known rapper and spokes person. This is the first image you see at first glance of the advertisement. This Ad is made to be read from left to right. HIs face looks serious showing that he his serious about about advertising this product. It also looks like it could be consider a mug shot. 50 cent is a well know spokes person and can be recognized by majority of the population who look into media.
The target market for this advertisement would be males ages His past is represented by his rapping career. When he first came into the media he was focused on crime, money and girls in his songs. Now looking at this advertisement in 2011 he is promoting himself as a well known business man. He is representing how far he has come into the rap game.
He is the creator of vitamin water and also a spokes person for Reebok and other major companies. He is a great representation of rags to riches and taking chances. Therefore making the reader think by wearing Reebok they to can take a chance and become just as powerful. The picture also is dark around the edges bringing a suspenseful feel not knowing where the picture was taken. Almost looking like a mug shot, this also making the reader think they will be as tough as him wearing this product. He has an army hat on sideways with a matching wife beater while wearing a long chain. When people look at camouflage the first reaction is army toughness and that Reebok is just as tough as 50 cent and the army combined.
There is a quote connecting the two pictures that says ” i am what i am ” in a sophisticated font. This is saying that he is representing himself wearing Reebok and anyone else can represent them selves as promoting and wearing reebok too. This set Rebook apart from competitors like Nike saying ” Just Do It”. Reebok wants to set them selves apart by promoting individualism and that anyone can create there own image wearing Reebok. On the right side of the advertisement there is another quote by 50 Cent saying “Where I am from, there is no plan B. So, take advantage of today because tomorrow is not promised.” This powerful statement that has been said in many different context. By Reebok saying this they are trying to say that who knows what tomorrow brings if there even is a tomorrow. They want you to take advantage of there product now because no one knows what tomorrow brings.
In the background on the right side of the advertisement there is finger prints like on a police report. This is representing where 50 Cent has come from. He spent hard time and now being out of jail he can appreciate life in society. There is a select target market that is able to relate to this. Anyone who has been in jail or spent anytime can connect with 50 Cent and his experiences and think that if he can do it then anyone can.
You’re mistaken there, Daniel Newton the hypocrite. You utilized the word “your” at the beginning of your comment rather than “you’re”. In addition, your punctuation is appalling. That should have been either a period or semicolon after “Davis”. Also, commas to close off “quite frankly” would have been much neater.