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Bandura's contributions to psychology have been recognized in the countless scientific awards and honorary degrees he has received. In addittion he was elected to the Order of Canada , the highest honor for national distinguished achievements, the National Academy of Medicine , and the National Medal of Science , the most prestigious scientific award in the United States, bestowed by President Obama.
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Through observational learning a model can bring forth new ways of thinking and behaving.  With a modeled emotional experience, the observer shows an affinity towards people, places and objects.  They dislike what the models do not like and like what the models care about.  Television helps contribute to how viewers see their social reality.  "Media representations gain influence because people's social constructions of reality depend heavily on what they see, hear and read rather than what they experience directly".  Any effort to change beliefs must be directed towards the sociocultural norms and practices at the social system level.  Before a drama is developed, extensive research is done through focus groups that represent the different sectors within a culture. Participants are asked what problems in society concern them most and what obstacles they face, giving creators of the drama culturally relevant information to incorporate into the show.